 |
BEV's to the power?
As always, the YTD German EV ranking had plenty of changes to talk about:
- The Tesla Model S jumped three positions to #4, thanks to a third best ever performance (226 units);
- The Volvo XC90 T8 climbed one position to #9, it is by far the best selling Luxury SUV with plug-in capabilities, leaving its German competitors more than 200 units behind;
- The Renault Twizy, thanks to the aforementioned three-digit performance, rose two positions to #13 and 299 units, its best half year performance since 2013;
- The Mercedes GLE500e climbed one position to #20 at the expense of the Porsche Cayenne Plug-in, with the Volvo V60 Plug-in doing the same to the Smart Fortwo ED in #26. The tiny two-seater, a former Best Seller model in 2013, is having its worst year since 2010, when it was still in testing mode. The new generation can't come soon enough...
Sales were down just 4% YoY to 1.764 units, being the best result in the last three months, probably being the first signs of the recent incentives push, nevertheless, the EV Share still dropped 0.02% to 0.62%.
Looking at June models ranking, for the first time in years, we have a 100% BEV Top 4 ranking, if the Renault Zoe performance (#2, with 225 units) is no surprise, as it has been above the 200 units/month since February, and the 226 units of this month Best Seller, the Tesla Model S, were expected (Last month of the quarter...), the 101 units of the Renault Twizy was a big surprise (It did only 44 sales a year ago), being its best result in two years(!), while the 97 deliveries of the VW e-Golf were also unexpected, being its best performance in a year and the first time since last August that is was the best selling plug-in Volkswagen.
A sign of things to come? Will BEV's be the most benefited from the incentives scheme?
Looking at June models ranking, for the first time in years, we have a 100% BEV Top 4 ranking, if the Renault Zoe performance (#2, with 225 units) is no surprise, as it has been above the 200 units/month since February, and the 226 units of this month Best Seller, the Tesla Model S, were expected (Last month of the quarter...), the 101 units of the Renault Twizy was a big surprise (It did only 44 sales a year ago), being its best result in two years(!), while the 97 deliveries of the VW e-Golf were also unexpected, being its best performance in a year and the first time since last August that is was the best selling plug-in Volkswagen.
A sign of things to come? Will BEV's be the most benefited from the incentives scheme?
| Pl | Model | Sales |
| 1 | Tesla Model S | 226 |
| 2 | Renault Zoe | 225 |
| 3 | Renault Twizy | 101 |
| 4 | Volkswagen e-Golf | 97 |
| 5 | Audi A3 e-Tron | 96 |
As always, the YTD German EV ranking had plenty of changes to talk about:
- The Tesla Model S jumped three positions to #4, thanks to a third best ever performance (226 units);
- The Volvo XC90 T8 climbed one position to #9, it is by far the best selling Luxury SUV with plug-in capabilities, leaving its German competitors more than 200 units behind;
- The Renault Twizy, thanks to the aforementioned three-digit performance, rose two positions to #13 and 299 units, its best half year performance since 2013;
- The Mercedes GLE500e climbed one position to #20 at the expense of the Porsche Cayenne Plug-in, with the Volvo V60 Plug-in doing the same to the Smart Fortwo ED in #26. The tiny two-seater, a former Best Seller model in 2013, is having its worst year since 2010, when it was still in testing mode. The new generation can't come soon enough...
Looking at the manufacturers ranking, Volkswagen continues firm in the Top Spot, with 19% share, followed by BMW (17%), followed by Renault (15%) and Audi (10%).
| Pl | Germany | June | YTD | % | '15 Pl |
| 1 2 | Renault Zoe BMW i3 * | 225 47 | 1.279 823 | 12 8 | 6 2 |
| 3 | Audi A3 e-Tron | 96 | 796 | 7 | 5 |
| 4 5 | Tesla Model S Volkswagen Golf GTE | 226 51 | 758 720 | 7 7 | 7 4 |
| 6 | Volkswagen Passat GTE | 91 | 657 | 6 | 9 |
| 7 | Nissan Leaf | 42 | 647 | 6 | 10 |
| 8 | Mitsubishi Outlander PHEV | 69 | 556 | 5 | 3 |
| 9 | Volvo XC90 T8 | 64 | 403 | 4 | 28 |
| 10 11 | Mercedes C350e e) BMW 225xe Active Tourer | 52 84 | 394 376 | 4 4 | 13 20 |
| 12 | Volkswagen e-Golf | 97 | 358 | 3 | 8 |
13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 | Renault Twizy BMW i8Kia Soul EV Audi Q7 e-Tron Volkswagen e-Up! Mercedes B250e BMW 330e BMW X5 40e Mercedes GLE500e Porsche Cayenne Plug-In Mercedes S500e e) Porsche Panamera Plug-In Renault Kangoo ZE e) Volvo V60 Plug-In Smart Fortwo ED Nissan e-NV200 / Evalia Citroen C-Zero Peugeot iOn Mercedes GLC350e Citroen Berlingo EV e) Toyota Prius Plug-In Porsche 918 Tesla Model X Others | 101 87 74 28 32 44 30 22 19 34 30 14 10 9 5 11 7 6 17 5 1 16 5 | 299 292 274 266 197 192 182 167 166 144 127 83 75 65 64 58 40 39 32 30 22 21 20 55 | 3 3 3 2 2 2 2 2 2 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 | 15 1 24 12 14 32 22 29 17 16 19 23 N/A 18 11 25 36 36 N/A 33 26 30 N/A |
TOTAL | 1.764 | 10.677 | 100 |
Because of the increasing number of models, the ranking is limited to the Top 35 best selling models
* - 17 Bev + 30 Rex
* - 17 Bev + 30 Rex
e) Estimate
Source: kba.de
Tesla Model S vs The Others (*)
Pl | Model | June 2016 |
1 | Mercedes CLS | 319 |
2 | Audi A7 | 268 |
3 | Tesla Model S | 226 |
4 | BMW 6-Series | 131 |
5 | Porsche Panamera | 80 |
As expected, if the Audi A7 and Mercedes CLS remain out of reach, in June the Tesla Model S managed to beat the BMW 6-Series, all while the Panamera waits for a new generation to get back into the game.
Looking into July, expect the Model S to return to #4, as it will see its sales drop, at least until September's new deliveries peak.
Looking into July, expect the Model S to return to #4, as it will see its sales drop, at least until September's new deliveries peak.
(*) - Considering that the German market is one of the hardest for Tesla to crack, the models we are comparing are not the volume sellers like the Audi A6 or BMW 5-Series, but those that are closer in concept and price to the Californian Sports Sedan.
